Microsoft Everywhere In Your Living Room

Microsoft Everywhere In Your Living Room

As all eyes look toward Microsoft’s announcement of the next generation Xbox and its bid to take on the PlayStation 4 in the gaming space, the company also has an opportunity to broadly take over the burgeoning connected device space. How? By continuing to sell the Xbox 360 — but for a flat $99.99.

Yes, Microsoft has toyed with $99.99 Xbox 360 bundles in the past — but those bundles include a monthly Xbox Live Gold subscription that adds another $120 to the purchase. Instead, Microsoft should lower the price of its Xbox 360 starter pack to $99.99.

Today, Microsoft has launched its new Xbox console, the Xbox One, simultaneously in Seattle and London.