Microsoft Everywhere In Your Living Room
As all eyes look toward Microsoft’s announcement of the next generation Xbox and its bid to take on the PlayStation 4 in the gaming space, the company also has an opportunity to broadly take over the burgeoning connected device space. How? By continuing to sell the Xbox 360 — but for a flat $99.99.
Yes, Microsoft has toyed with $99.99 Xbox 360 bundles in the past — but those bundles include a monthly Xbox Live Gold subscription that adds another $120 to the purchase. Instead, Microsoft should lower the price of its Xbox 360 starter pack to $99.99.